A Lawyer’s Guide to Effective and Ethical Internet Marketing – D07

Legal Entrepreneur Track

Session D: 3:30 p.m. – 5:30 p.m.  

About the Program
It’s an understatement to say that Internet marketing can be a confusing “virtual minefield” of technical and ethical challenges. Whether you’re thinking about getting online for the first time, or your firm has been on the Internet for years, and whether you’ve been managing your own website or paying for expensive marketing services, this program will help answer your most common questionsand will help you to achieve success while avoiding costly issues before they arise. 

You Will Learn

    • About Internet technology and the ethical traps and pitfalls to which attorneys must be alert 
    • How to optimize your visibility on the web, engage your audience, and prompt them to contact you while adhering to strict ethical obligations 
    • How to set objectives, develop strategies, and measure ROI when developing a web presence and how to efficiently manage the process 


Mark A. Dubois, Geraghty & Bonnano LLC, New London 

Mark Dubois is counsel with the New London firm of Geraghty & Bonnano. He was Connecticut’s first Chief Disciplinary Counsel from 2003 until 2011. In that position he established an office that investigated and prosecuted attorney misconduct and the unauthorized practice of law. He is co-author of Connecticut Legal Ethics and Malpractice, the only book devoted to the topic of attorney ethics in Connecticut. He is a contributor to the Connecticut Law Tribune where he co-authors the Ethics Matters column.

Attorney Dubois represents individuals accused of ethical misconduct and malpractice. He also serves as an expert witness on matters of ethics and malpractice. He has taught ethics and legal practice at UConn Law School and has taught ethics at Quinnipiac University School of Law where he was Distinguished Practitioner in Residence in 2011 and at Yale Law School. He has lectured in Connecticut and nationally on attorney ethics and has given or participated in over 100 presentations and symposia on attorney ethics and malpractice.

Attorney Dubois was board certified in civil trial advocacy by the National Board of Legal Specialty Certification for over 20 years. He is former president of the Connecticut Bar Association. In addition to being a past officer of the Bar Association, he is a member of the Professional Discipline, Unauthorized Practice, Lawyer Wellness and Mentoring committees. He is a member of the board of Lawyers Concerned for Lawyers. He is a member of the New Britain, New London, and American Bar Associations as well as the Association of Professional Responsibility Lawyers and the American Board of Trial Advocacy. He was the recipient of the Quintin Johnstone Service to the Profession Award in 2012 and the American Board of Trial Advocacy, Connecticut Chapter, Annual Award in 2007.

Bill JawitzSuccessTrackESQ, Milford 

Bill Jawitz is the founder of SuccessTrackESQ, an executive coaching and consulting firm that works exclusively with attorneys, their firms, corporate legal departments, and government agencies.

Since 2002, Bill has coached thousands of lawyers around the country to grow their practices and improve their productivity — and derive greater enjoyment from the practice of law.

Bill has conducted over 120 training programs for numerous state, city and regional Bar Associations, and national CLE providers. He teaches attorneys how to apply best practices in key areas such as time management, business development, workflow management, team building, and leadership development.

Bill holds a BA in Media Studies from Quinnipiac University and a Master’s degree from Columbia University in Communications and Technology.

In his first professional life, Bill was an educator and author. He founded and ran Connecticut’s first public charter school (The Odyssey Community School, in Manchester) and authored the nation’s top-selling textbook on media literacy, Understanding Mass Media.

Bill is volunteers time with The Mankind Project, a non-profit organization, and is an active guitarist and vocalist. He is a self-described C-SPAN and SCOTUS junkie. Bill lives with his wife, in Milford, CT.


CLE Credit: 2.0 Hours (CT: 2.0 General; NY: 2.0 LPM)